Case Studies

Schoep’s Ice Cream

Schoep’s Ice Cream is a Wisconsin tradition. Since 1928 they have been creating memories. They came to us after seeing what we did for Brothers wanting some of that same magic. We have helped guide them down the road towards a new brand identity. Stalwarts of the Mid-West: Canoe camping amongst the pine trees, watching shooting stars in the back of your vintage pickup truck trying to catch fireflies on a warm summer night.

We started with a new logo, style guide, new packaging for 3 lines for 26 different flavors, updated website, a social media strategy, and a guerrilla marketing strategy. Our work covers 48oz “Scrounds”, Gilles Frozen Custards Pints, a new medium of 1/2 Pints, and a handful of Ice Cream novelties.

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DarkHorse worked with famed food personalty and chef Alison Roman to create a content series for Starbucks about Spring. We concepted 5 episodes anchored with Starbucks coffee including a breakfast date, a coffee rubbed ham, front yard picnic, a backyard dinner party and a farmers market visit.

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Kia: LA in A Day

If you ate your way through LA in one day, where would you go? DarkHorse set out to answer that question with Kia Sportage and bloggers, “How You Glow”. We shot 3 foodie episodes on Breakfast, Lunch and Dinner. Now we’re hungry.

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Grand Hyatt

Grand Hyatt is all about “the iconic”. DarkHorse helped to bring to life their “Celebrate the Iconic” Campaign. Hotels all over the world brought iconic elements of their cities and culture inside the properties. We created short love stories highlighting the hotel’s interplay with local iconic culture.

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Brothers Desserts

Brothers Desserts has been around since 1973. They initially wanted to launch a couple social media pages. After a deep dive we recommended a complete rebrand. They agreed and we blasted them off into the future. We started with branding work. We decided that they belonged in a space of 1970s nostalgia. California cool remniscent of The Beach Boys and Googie Architecture.

We created a style guide, new logos, designed 30 new packages, a new website, developed an E-Commerce platform and local delivery, shot photo and video campaigns, designed a clothing line and social media management. Since DarkHorse’s involvement they expanded distribution into Walmart, Safeway, Albertson’s, HEB, Spartan Nash, and many other grocery stores.

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Hyatt Centric

Hyatt Centric is a brand anchored in local exploration. DarkHorse was hired to find both local and visiting influencers to shoot their experiences using Hyatt Centric Hotels as a launch pad into incredible adventures. We connected Hyatt Centric with some of the most exciting influencers in their area of desired expansion.

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