Brothers Desserts has been around since 1973. They initially wanted to launch a couple social media pages. After a deep dive we recommended a complete rebrand. They agreed and we blasted them off into the future. We started with branding work. We decided that they belonged in a space of 1970s nostalgia. California cool remniscent of The Beach Boys and Googie Architecture.
We created a style guide, new logos, designed 30 new packages, a new website, developed an E-Commerce platform and local delivery, shot photo and video campaigns, designed a clothing line and social media management. Since DarkHorse’s involvement they expanded distribution into Walmart, Safeway, Albertson’s, HEB, Spartan Nash, and many other grocery stores.
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